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Our Philosophy








It is from the natural treasures of Provence that Durance draws all the richness of its products. Because taking care of yourself is essential, our products are elaborated with the most delicate and precious fragrances nature has to offer.

This love of nature and everything beautiful have built the unique emblematic identity of our company. Authenticity, Elegance and Respect are the values we defend and which have made of Durance a company with a humane approach and a promising future.

 

 

A promise of quality:

Our products are essentially inspired by the richly scented and coloured  rural Provencal countryside. We only select the most precious organic plants and raw materials which faithfully reflect the beauty of Provence and our love for it. This selection is subject to the rules of our ethical charter which apply to our entire chain of production and supply.

An invitation to pleasure and well-being

 

Durance combines the finest quality raw materials with the art of fragrance-making to create natural fragrances and cosmetics available in a wide range of products adapted to suit different skin types. Beauty by Durance is the expression of an essential and simple feeling of well-being, a line of products that give you pleasure, pamper you and make you feel beautiful.

Durance also offers you a wonderful selection of home fragrances. Infuse your home with the perfume of a mood, a desire, a memory… Scent your linen and your home with delicate and refined fragrances..

 

 

 

 

Nature as the basic source of beauty



 

Nature is Durance's prime source of inspiration. Our company is situated in Provence, at the heart of a civilization where nature was at the root of all traditional beauty and health rituals.

The artists and artisans who work with Durance look for inspiration from the Provencal countryside, and the colours and scents that make up this fertile land.

Our land of Provence is the heritage of an ancient culture dedicated to a certain way of life.

This is why Durance is committed to creating cosmetics that:

 

  • - have a minimum content of 95% natural ingredients.
  • - are paraben-free, phenoxyethanol-free,  sodium laureth sulfate-free, and propylene glycol-free.
  • - are not tested on animals

 

We believe it is only natural that we should engage in developing products made with the finest Organic ingredients (organic rose essential oil, organic lavender essential oil from Grignan and organic olive oil from Nyons) to better meet the expectations of our customers and their taste for natural products.

 

Respectful development

Concerned about respecting the ecological balance of nature, DURANCE draws its inspiration from natural sources to create products that add a note of pleasure to everyday life, and to every moment of the day. Respect is an essential value for Durance: respect of nature in all the products it creates, respect of the environment and respect of mankind. The humane culture of our company, listening, showing respect for others and sharing knowledge are fundamental values for us.

 

Un engagement pour la création

Durance works with all kinds of artists who provide a diversity of culture and skills: perfume experts, graphic artists, designers, painters and sculptors. Durance has even bred a new variety of Rosa Centifolia, quite naturally named « Durance Rose».





Henri Bergia Perfumer of Grasse
and creator of the Durance Rose



Charles de Dainville Designer and
concepteur of the exclusive bottles
Durance

Durance is also a Partner of the Grignan Correspondence Festival, which celebrates epistolary art and pays tribute to letter-writing in all its forms, in traditional and contemporary styles.

 

Because creation is at the heart of our business, Durance has strengthened its partnership with the Correspondence Festival by offering a grant for the commission of a play on the theme of correspondence and fragrance.

In 2008, Véronique Olmi was awarded the Durance-Beaumarchais prize and her text was read at the Grignan Correspondence Festival.

Here is an excerpt of her work ‘A Separation’:





 

I wish I didn’t need that damned scarf so I could sense your smell again, Mary, I swear I will never ask for more than to be able to sleep with my head buried in your neck, I need your smell because it coloured my everyday life, it was warm and it reassured me, and the less I understood it, the more readily I was able to recognize it, but you need to know that what is the most terrible thing for me, is that now you’re gone that fragrance no longer exits. It has disappeared… It is lost to me. I went to buy it in a department store, the shop assistant was pretty and wanted to know if it was a gift, yes it was a gift, a gift for myself that held a bit of you. She sprayed some of your perfume on a strip of card and handed it to me with her long manicured fingers, I breathed in the scent with closed eyes after having given her a miserable smile of gratitude, but I didn't recognize your perfume, I told the shop assistant it wasn't the right perfume. She threw the perfumed strip away and put down the bottle with wounded authority. ‘Sir’, she said, and all of a sudden she looked like my school teacher and I saw under the coat of varnish that she had chewed nails, she said: ‘Sir, you are not looking for that fragrance, you are looking for the scent of that fragrance on someone’s skin.’ And before adding ‘that’s not the same thing’, she turned and walked away, leaving me to gaze at the sample bottles, the used card strips, and the mixed scent of flowers…

I was unable to find you. Not in any bottled fragrance, and not in any other scent we used to smell when we were together, without talking about it: the smell of the wet pavements in the morning, the washing drying in the sun, coffee in a small kitchen, the cold smell outside when the windows were wide open and the sun was rising, and we thought we were immortal. The day is ours, we can do what we want with it, this is where we stand, planted in the middle of the world,  we are at the centre of all things, at the heart of every cell, the truth of the hours, the living proof that this chaos has happened.'

 

Faithful to its values, Durance goes on supporting fragrance and creation in 2009 and has awarded this year's prize to Denise Chalem for the commission of a play that will be performed at the Correspondence Festival in 2010.

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